Introduction to Marketing on Facebook

The best way to promote a small business or store is to bring it online.

Facebook is the largest social media platform, with a staggering 2.7 billion people from around the globe. On Facebook, you have a broad audience to which you can promote your products. A genuinely worthy product that customers want or need, with the concrete Facebook marketing and advertising strategy, can surely go a long way in achieving success for your business.

Getting Started

With so many ways to advertise your store on Facebook, you might be wondering where to start. Here are some tips to get started and effectively promote your small business or store.

Creating a Business Page

The first step you will have to take is to create a Facebook business page for your store. Setting up a Facebook business page will be similar to setting up your page.

You have to give some extra information such as the type of business, place of the store, the product you are selling, and possible target audience. You will also be required to describe your business, which will gain the audience’s interest and allow them to know more about your store.

After selecting a username, you are all set to create posts. After that, people can click the like button to follow your page and see your posts on their feeds. A good profile, and cover photo that reflect your business, play an essential roll in building an audience. Creating a Facebook page for your product will give you a professional presence on Facebook and help you grow your business.

Grow Your Following

Once you have created your page, you can begin looking for ways to increase its reach. The following are some ways that can help you grow your following and get more page likes:

  • Identify and target your potential customers.

While it is good to have a large following, you must have high-quality followers to grow your sales. To create a high-quality following, you need the right audience who has the most potential to buy or recommend your products. Identifying your potential customers is the first (and most crucial step) of building an audience so that you target the right people, maximize your exposure, and build a high-quality following. To determine your target audience think about which demographics are most likely to buy your product. Consider their age, location, gender, interests, and hobbies. Once you have identified your target market, you can begin promoting your Facebook page and growing your following. To achieve this, you can,

  • Share your Facebook page with current and past customers
  • Join relevant Facebook groups to engage with potential followers
  • Get a shoutout from an influencer of your domain
  • Get paid reviews of your services
  • Promote your page with Facebook ads

If you have just created your Facebook page, you can gain your first 100 followers by:

  • Ask friends to share your page.

The easiest way to get your page promoted is through your friends. If you have never asked your friends for a favor, this is the right time to ask for one. Word of mouth is the best way to get followed by people who are living near you. All you need is a little bit of support from your friends and family.

  • Announce Giveaways.

Giveaways are a great way to increase your page exposure and encourage your followers to share your page with their friends. You can announce a giveaway of one of your products to one (or more) lucky entrants according to a specified set of criteria. Giveaways are a fun way to get your page promoted and begin interacting and rewarding your followers.

Keep Your Audience Engaged.

Once you have an audience for your page, you should keep them engaged. The following will keep your followers engaged and at the top of their minds:

  • Regular posting about your products.

While scrolling our feed on Facebook, we surely stop and open the post to see the details whenever we see something of our interest. Posting regularly plays an essential role in keeping the audience updated about the products you are offering.

You should post regularly and make announcements of your new or upcoming products. Don’t be afraid to share your story, and be sure to let your personality shine through. A great way to get personable with customers is to share the behind the scenes of your business and team members.

Make sure to use high-quality visuals. As the saying goes, a picture is worth a thousand words. Visuals are by far the number one way to grab someone’s attention on social media. In many cases, your product photo is the first impressing a person will have of your business, so be sure to make it count!

  • Be interactive and responsive.

Always try to be responsive in the comment section of posts and the inbox. People usually ask about the information about the product in the comment section. Always be kind and courteous, and respond to all the comments that you can.

Consider Paid Advertising

Facebook also provides the option of creating advertisements or promoting a post to reach a broader audience. You can choose the demographics and regions to target so that your ads have the most impact. And remember, crafting a successful ad campaign is a learning process.

Final Thoughts:

Facebook is a powerful place to market your business and grow your audience. In this era of the internet and social media, creating a Facebook page is a must. Whether you are the owner of a small business or a big corporation, the above-discussed tips will surely help you get started creating your Facebook page and growing your audience.

Founder of Just Artisan,